Research into target audience.

First of all we made a mood board on face book and asked our friends certain questions such as:
1. What emotions arise after first viewing these images?
2. Do you find the images disturbing, if so, any in particular?
3. What age group do you feel would be most disturbed by the above?
4. Does the rejection of colour suit the 'mood' of the images?


These are the replies.



However some of the people that answered wanted to say anonymous, here are their responses. 


Male : 29 Years of Age

1. The image evoke Fear and Angst. Something hidden and dark.

2.I find all of the images shown disturbing, particularly the clown to the left, as it subverts the traditional meanings of clowns as happy, and instead portrays them as deceiving and hiding and that they might be fighting internal emotional conflict.

3. I don't know.

4. Yes, black and white is often used in film as light is more subjective than colour.

Female : 43 Years of Age

1. I think the pictures are quite spooky and sad.

2. The images are sad more than disturbing, and the top left picture of an empty warehouse is almost the exact same location of my recurring nightmare.

3. Well I find the pictures quite disturbing, but I don't think children would do so really, as they probably wouldn't understand what's 'so scary' about a clown and an empty warehouse .

4. I think colour would give the same effect quite honestly.

Male : 48 Years of Age

1. Creepy pictures! Although I don't find the withered rose scary!

2. The most disturbing image to me is either the dead body at the bottom, or the x-ray of broken hands.

3. I think kids would find them quite disturbing, but I wouldn't show my child these pictures!

4. Darker pictures do seem to be more emotive than colour, but colour can sometimes be pretty powerful. I think only colour would work well with the clown, for example.

We have concluded that  The age group of our target audience is 25 - 50, as we researched that mature audiences would relate closer to the themes present in our title sequence (Regret, Loneliness, Heartbroken, Anger), than those below 25 would. Not only based on asking members of our demographic, but studying user data for Se7en athttp://www.imdb.com/title/tt0114369/ratings allowed us to see that the majority of those viewing Psychological horrors were over 18 and were mainly male, with their viewings of 207, 562 far outnumbering 32, 110 females who posted user ratings. This was surprising and caused us to reflect on our film, and consider how to appeal further to the populated male audience. Steven Casey Murray, is 'Bellaonline's horror film editor, however and believes "Horror films cross gender-boundaries because they deal with the primal emotion, the basic instinct in all human beings - fear". We decided to aim to keep our film appealing to both genders, as alienating certain gender audiences is not necessary in horror, in comparison to age.

Our target audience are intelligent, mature and experienced. They realise the complications that love can cause, and the problems it can create. They prefer well thought out, sensual and deep meaning film rather then the 'jumpy', 'blood and guts' horror often associated with a teen audience. They realise the disturbing effect objects such as clowns and empty locations can create, and realise that subverting traditional connotations is an effective form of 'horror'. Understanding light in film, they realise the strengths of using black and white in horror, but are welcome to all aspects of colour.
Their interests are reading and watching films that are not always advertised and marketed but are more obscure, discussing the message behind films.