How did you attract/address your audience?

This is me filming the reaction from my target audience watching my sequence, then asking them a series of questions such as:

• What opinions to you have on my sequence?
• Did you enjoy it?
• Do you understand the concept?
• Do you think your in the target audience for this product?

My mode of address was very informal as the target audience I was sharing with was close to me; this made me feel more comfortable.

Here are the responses..

Subject 1) A 40 year old women.



Subject 1 is a 40 year old woman, she enjoyed the clip and appreciated the choice of music and theme intended. However for this subject it’s very hard to pin a solid reading. She understood the certain things like the theme, this was a preferred reading, and however she failed to gain knowledge to a storyline or the characters motives. This is a aberrant reading.

 Although she pitched that the target audience should be middle age and upwards, agreeing with our intentions.This reaction has made me realise that women in that category have a preferred reading in some contexts but have an aberrant reading in others; she struggled to find the connoting messages. 



Subject 2) A 42 year old man.


Subject 2 is a 42 year old man , overall all he liked the clip.

He received the dramatic feel that we tried to connote which was excellent, this is a preferred reading. However he didn’t understand the concept of sequence, he said it was too complicated and described it has ‘over his head’.

 This is a negotiated reading; he’s in our pitched our target audience. This made me consider that not every man/women would understand our sequence due to everybody is different. He even suggested to us to target the ‘new wave’ audience which consists of, young-adults, this isn’t a market we aimed for but it can be highly considered. Off camera he described the film as ‘French noir’ and comment on the superb type of music, this is great and exactly what we wanted to achieve.